How Indian Sellers Can Start Selling on Walmart Marketplace (Complete Guide)
Yes, Indian sellers can sell on Walmart Marketplace (US) — Walmart accepts international sellers, including India-based businesses, provided you can fulfill orders to US customers (either via your own logistics or a US-based 3PL) and meet Walmart's application and performance standards. Approval is more selective than Amazon's self-serve signup — Walmart reviews applications manually and prioritizes sellers with an existing track record, competitive pricing, and reliable fulfillment. Here's the full eligibility and application breakdown.
Can Indian Sellers Really Sell on Walmart?
Yes — Walmart Marketplace is open to international sellers, and Indian businesses regularly get approved, particularly in categories like home goods, apparel, electronics accessories, and health/beauty. The key requirement isn't your business location; it's your ability to reliably fulfill orders to US customers, whether through your own US-based warehousing or a third-party logistics (3PL) partner.
Eligibility Requirements
| Requirement | Details |
|---|---|
| Business registration | A registered business entity (Indian registration is accepted; a US entity is not mandatory but can help with banking/tax simplicity) |
| US fulfillment capability | Own US warehousing or a 3PL partner able to meet Walmart's shipping SLAs |
| US business tax ID | Typically requires an EIN (Employer Identification Number) or equivalent for US tax reporting |
| Product catalog | UPC/GTIN codes for products, professional product images, competitive pricing data |
| Track record | Existing e-commerce sales history strengthens the application, though not always mandatory |
Step-by-Step Application Process
- Apply through the Walmart Marketplace application portal — you'll submit business details, product category, and website/sales channel information.
- Provide business and tax documentation — including your EIN and business registration proof.
- Walmart's review team evaluates the application — unlike Amazon's largely automated signup, this is a manual review focused on category fit, pricing competitiveness, and fulfillment reliability.
- Set up fulfillment — decide between Walmart Fulfillment Services (WFS, similar to Amazon FBA) or seller-fulfilled with your own or a 3PL's US logistics.
- Catalog integration — upload products via Walmart's Seller Center, bulk upload tools, or API/integration if you're managing high SKU volume.
- Go live and monitor performance — Walmart tracks seller performance metrics closely from day one, so early order handling matters for long-term account standing.
Common Reasons Indian Sellers Get Rejected or Delayed
- No clear US fulfillment plan — Walmart wants confidence orders will ship reliably to US customers; a vague answer here is one of the most common rejection reasons
- Uncompetitive pricing versus existing Walmart listings — Walmart's review process factors in whether your pricing is competitive in the category
- Missing or incorrect UPC/GTIN codes — required for most categories and a common gap for sellers used to Amazon's more flexible catalog rules
- Incomplete tax documentation — not having an EIN or the wrong business structure documentation slows review significantly
Walmart Fulfillment Services (WFS) vs. Seller-Fulfilled
| Factor | WFS | Seller-Fulfilled |
|---|---|---|
| Who ships orders | Walmart, from their US fulfillment centers | You (via your own or 3PL logistics) |
| Inventory location | Must ship inventory to Walmart's US fulfillment centers in advance | Held in your own or 3PL's US warehouse |
| Best for | Sellers wanting Walmart to handle logistics end-to-end | Sellers with an existing US 3PL relationship or lower volume |
Ready to Expand to Walmart from India?
We handle Walmart application prep, catalog setup, and fulfillment coordination for Indian brands expanding into the US market.
Get Help Launching on Walmart