Amazon PPC Management Services

Marketplace Performance

Amazon PPC Growth Dashboard

Account Active
Revenue $24.8K +18.4%
Orders 1,284 +12.6%
Conversion Rate 14.8% +2.1%
Buy Box 96% Healthy

Revenue Trend

Last 6 Months

Drive Sales with Expert PPC eCommerce Advertising

Maximize your online visibility and boost sales with our targeted PPC eCommerce Advertising campaigns tailored to your business.

Amazon PPC Dashboard

Campaign Active
Ad Sales $13.8K +21.7%
Ad Spend $2.9K Controlled
ACOS 21.4% -3.6%
ROAS 4.7x +0.8x

Advertising Sales Performance

Last 6 Months

Strategic Ad Campaigns

Crafting ads that resonate with your audience and drive conversions.

Data-Driven Results

Leveraging analytics to optimize ad performance and maximize ROI.
Amazon PPC management and advertising strategy

Amazon PPC Management Built for Profitable Growth

Our Amazon PPC management services focus on profitable advertising growth, not just higher spend. We build, manage and optimize Sponsored Products, Sponsored Brands and product-targeting campaigns to improve visibility, reduce wasted ad spend and strengthen overall advertising efficiency.

Get Your Free PPC Audit

What Our Amazon PPC Management Includes

From campaign structure and keyword research to bid optimization, search-term analysis and budget allocation, our team continuously monitors performance and adjusts campaigns based on sales, ACoS, ROAS and overall business goals.

01
inventory

Increase profitability

We reduce wasted advertising spend through better targeting, bid management and budget allocation, helping your campaigns work more efficiently toward your profitability goals.
02
product-review

Increase Brand Visibility

Use Sponsored Brands and targeted advertising strategies to improve product discovery, strengthen brand visibility and reach relevant Amazon shoppers.
03
inventory (1)

Improve Keyword Performance

We identify converting search terms, refine keyword targeting and add negative keywords to direct more of your advertising budget toward relevant, higher-potential traffic.
04
product-review

Strengthen Competitive Positioning

We analyse competitor activity, search-term opportunities and product performance to build PPC strategies designed to improve visibility and compete more effectively in your category.

How Our Amazon PPC Optimization Process Works

We don’t leave your Amazon Sponsored Ads to chance. Every account starts with performance analysis, campaign research and a clear advertising strategy. We then refine targeting, bids, budgets and search terms continuously to improve efficiency while supporting sustainable marketplace growth.

01

Uncover “hidden gem” keywords

Over the years, our veteran Amazon ad specialists have developed a knack for spotting the keywords missing from your campaigns and those that need to be eliminated. We combine exhaustive research and proprietary software tools to uncover the best-performing keywords for your products and negative match the ones draining your budget.

02

Precise bid optimization

Our proprietary systems of checks and balances continually improve bid optimization, decreasing wasted spend and increasing keyword targeting. This dynamic strategy ensures your budget is efficiently allocated, maximizing sales and driving higher returns on investment.

03

Analyze performance for key insights

Data visualization is a challenge in and of itself, let alone using that data to drive positive change in your campaigns. Our Amazon PPC management services help make data visualization easy by turning metrics like cart abandonment, conversion rate, and new-to-brand purchases into understandable, actionable performance insights.

04

Develop a winning ad strategy

Our Amazon seller experts bring their experience to the table to craft a winning ad strategy tailored to your brand, striking the ideal blend of Sponsored Ad types for optimal results. This bespoke approach ensures your ads capture your audience’s attention, leading to higher engagement, conversion rates, and ultimately, more sales.

05

Keep budget under control

Your campaign goals aren’t static – they constantly shift alongside your business and product life cycles. We take away the sting of unexpected ad costs through daily budget adjustments that account for your ever-evolving business goals.

06

Spot market opportunities

We monitor search trends, campaign performance and marketplace changes to identify new advertising opportunities and adjust targeting as customer demand and competition evolve.

Our 3-Phase Amazon PPC Framework

Our PPC management framework follows three clear phases: first establishing control, then optimizing campaign performance, and finally expanding into new advertising opportunities based on performance data.

01

Control

The first thing on the agenda is to test your advertising system from top to bottom. We systematically address everything from catalog coverage to how spend is being controlled, so that you have a solid foundation for your account’s growth.

01

02

Design & optimize

Once the account has a solid foundation, we refine campaigns around converting keywords, products, placements and search terms. Bids, budgets and targeting are continuously adjusted based on performance data to improve efficiency and support scalable growth.

02

03

Expand

The next phase is to start expanding your high-transaction keyword fields to find promising new advertising opportunities. This might include new ad types, campaign types, and more – all with the goal of expanding reach and increasing sales.

03
faqs

Amazon PPC Management FAQs

Answers to common questions about Amazon PPC management, campaign optimization, advertising costs, ACoS and performance.

How long does it take for PPC to work?

Amazon PPC can begin generating impressions, clicks and sales soon after campaigns go live, but meaningful optimization requires enough performance data. We continuously review search terms, bids, placements and conversions to improve campaign efficiency over time.

What is a good ACoS?

There is no single ideal ACoS for every business. Your target should depend on product margins, break-even ACoS, growth goals, competition and whether the campaign is focused on profitability, ranking or product launch.

Can you decrease advertising spend while increasing PPC sales?

In many accounts, wasted spend can be reduced by improving keyword targeting, adding negative keywords, adjusting bids and reallocating budget toward stronger campaigns. The exact opportunity depends on your existing campaign performance and conversion rates.

What ad type is the most effective?

The best ad type depends on your product and objective. Sponsored Products are often important for direct product sales, while Sponsored Brands and other formats can support brand visibility, product discovery and broader advertising strategies.

How much budget will I need?

Your PPC budget depends on your category, average cost per click, catalog size, competition and growth targets. We evaluate these factors before recommending a campaign budget instead of using the same spending level for every account.

What sales uplift can we expect if we increase ACOS/TACoS goals?

ACoS measures advertising spend against attributed ad sales, while TACoS compares advertising spend with total sales. Tracking both helps evaluate campaign efficiency and understand how advertising contributes to overall marketplace growth.

Amazon PPC campaign performance optimization
Amazon advertising performance growth chart
Why consult us

Why Brands Choose Amaya for Amazon PPC Management

We combine hands-on campaign management, marketplace expertise and performance data to help brands control advertising costs, improve campaign efficiency and make better decisions as they scale.

Talk to an Amazon PPC Expert
Amazon FBA Inventory Management
Amazon Product Photography & Creative Services