Business-first Marketplace Strategy
Start with the seller’s goals, margins, catalog and operational realities before deciding what to optimize.
Anjali Vishwakarma leads Amaya eCom Solutions with a focus on helping manufacturers, traders, importers and growing brands improve their marketplace performance through Amazon account management, PPC advertising, listing optimization, inventory planning and data-driven e-commerce strategy.
Anjali Vishwakarma is the founder of Amaya eCom Solutions, an e-commerce management company focused on helping businesses manage and grow their presence across online marketplaces. With more than 5 years of experience, her work centers on creating practical marketplace strategies that connect advertising, content, account operations and profitability.
Rather than treating Amazon growth as a single advertising or listing task, Anjali’s approach looks at the complete seller ecosystem. This includes Amazon account management, keyword and listing optimization, PPC campaign performance, FBA inventory planning, reconciliation, revenue recovery and day-to-day marketplace operations.
She works with manufacturers, traders, importers and brands to understand the commercial goals behind each account before defining priorities. The objective is to identify what is limiting growth, improve the areas that matter most, and create systems that make marketplace management more measurable and scalable.
“Think Partner, Not Agency — Let’s build your e-commerce journey together.”
— Amaya eCom Solutions brand philosophySuccessful marketplace management requires more than isolated tactics. Anjali’s approach combines strategy, execution, transparent reporting and continuous optimization so sellers can understand what is changing and why.
Start with the seller’s goals, margins, catalog and operational realities before deciding what to optimize.
Use search, sales, advertising and account-performance data to prioritize actions and measure progress.
Keep strategy, execution and performance reporting clear so clients know what is being worked on and why.
Build repeatable marketplace processes that support expanding catalogs, advertising activity and inventory needs.
Amaya eCom Solutions provides end-to-end marketplace support across Amazon account management, Amazon PPC, SEO-focused listing optimization, reconciliation, revenue re-claims and FBA inventory management — connecting sales growth with the operational systems required to sustain it.
Full-service support for account operations, catalog health, marketplace performance, reporting and growth planning.
Explore service →Data-driven Sponsored Ads strategy, campaign optimization and performance analysis focused on sales efficiency and ACoS.
Explore service →Keyword research, SEO-friendly product content and conversion-focused listing improvements designed to support organic visibility and sales.
Explore service →Structured reconciliation and marketplace reporting to improve financial visibility and identify operational discrepancies.
Explore service →Review eligible marketplace discrepancies and reimbursement opportunities to help sellers recover revenue that may otherwise be missed.
Explore service →Forecasting, shipment planning and aging-inventory management designed to reduce stockouts, overstock and avoidable storage pressure.
Explore service →Anjali’s process starts with the seller’s business model and marketplace data, then connects account health, listings, advertising, inventory and financial visibility into one prioritized growth plan.
Review business goals, catalog structure, account health, advertising, inventory and current performance.
Prioritize listing SEO, PPC, inventory, reconciliation and operational improvements based on the account’s needs.
Implement the agreed actions and track performance using relevant marketplace and advertising metrics.
Refine campaigns, content, inventory and processes as data changes, creating a more scalable marketplace operation.
Quick answers for brands and Amazon sellers looking for marketplace management, advertising, listing optimization and operational support.
Speak with Anjali and the Amaya eCom Solutions team about Amazon account management, PPC advertising, listing optimization, FBA inventory, reconciliation or your broader marketplace growth strategy.