Pavan Enterprise

A Strategic Shift That Delivered Higher Sales, Better Rankings, and Lower TACOS

Home & Kitchen, Bags, Wallets & Luggage, Cosmetic Bags
Sales Before Our Services

  • 3 Months – 17 Lakhs
  • 3 Month Average TACOS – 20%
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0Lakhs+

Sales in the last 3 Months at a TACOS of 9%

0+

Total Products

0:65

PPC To Organic Ratio

0%

Paid advertising profitability increase

0Months

Period of Affiliation with EB

Challenges

A daily home & kitchen and utility brand faces a lot competition in terms of similar products and price conflict

  • Clicks to Conversion ratios is very less because customers will come search, click because of high search volume
  • Targeting right customer segment in the mass
  • Increasing the sales with profitability

The Strategy

01

Market Analysis and Strategy Formulation: Conducted a comprehensive analysis of the cosmetics and personal care market on Amazon, including purchasing behaviours. Identified top competitors and relevant keywords to inform marketing and advertising strategies.

02

Marketing & Design: Utilized competitor and keyword data to create compelling A+ Content, visually appealing imagery, and persuasive copywriting. Emphasized unique product features and benefits to attract customers and differentiate from competitors.

03

Advertising & PPC: Developed targeted PPC campaigns focusing on main keywords, competitor targeting, category targeting, and video ads to increase visibility and drive conversions. Implemented defensive targeting strategies against competitors to safeguard against customer diversion and channel interest into conversions. Aligned PPC campaigns for ongoing optimization, maximizing performance and ROI through regular monitoring and adjustments.

04

Conversion Rate Enhancement: Conducted post-optimization of product listings and A/B testing on product titles, descriptions, and bullet points to identify and implement improvements.

05

Continuously updated main product images to align with current trends and customer preferences on Amazon, aiming to enhance click-through and conversion rates.

Accelerate your ecommerce growth today

  • Whatever you need to scale your business, you’ll find it Under the Amaya Ecom solutions. All handled with care by our Tribe of ecommerce experts.
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