AMAZON GROWTH CASE STUDY • PAVAN ENTERPRISE
From 20% TACOS to 9% with a smarter Amazon growth strategy.
Pavan Enterprise partnered with Amaya Ecom Solutions to improve advertising efficiency, strengthen listings, increase organic visibility and build a more scalable Amazon business.
AT A GLANCE
Performance Snapshot
₹17L
Previous 3-month sales baseline
20%
Previous average TACOS
9%
TACOS after optimization
↓55%
Relative TACOS reduction
Editor note: Replace all ₹XX / XX placeholders with verified Seller Central figures before publishing.
₹17 Lakhs
Sales before engagement • previous 3 months
20%
Average TACOS before optimization
9%
TACOS achieved after optimization
₹28 Lakhs
Sales in the latest 3 months
THE BUSINESS
A growing Amazon seller in highly competitive categories.
Pavan Enterprise sells across Home & Kitchen, Bags, Wallets, Luggage and Cosmetic Bags. The business already had demand and sales, but its next stage of growth required tighter PPC control, stronger listing conversion and less dependence on paid traffic.
01
High advertising dependency
Advertising was contributing heavily to sales, increasing TACOS and making profitable scaling more difficult.
02
Competitive marketplace
Customers could quickly compare price, imagery, reviews and product positioning across many similar listings.
03
Traffic without enough conversion
Some search terms generated clicks, but listings needed to communicate value more clearly to convert more visitors.
04
Scaling without losing profitability
The objective was not simply more sales. It was sustainable growth with better control over ACOS, TACOS and organic contribution.
BEFORE VS AFTER
A clearer picture of the transformation.
BEFORE AMAYA
Sales were coming, but efficiency needed work.
3-Month Sales: ₹17 Lakhs
Average TACOS: 20%
Organic Sales Share: 42%
PPC Sales Share: 58%
3-Month Sales Baseline: ₹17 Lakhs
AFTER OPTIMIZATION
Better control, stronger efficiency and healthier growth.
3-Month Sales: ₹28 Lakhs+
Average TACOS: 9%
Organic Sales Share: 65%
PPC Sales Share: 35%
Sales Growth: +64.7%
OUR STRATEGY
Six connected improvements—not one isolated PPC change.
The account was improved as a system: research, listings, visuals, advertising, continuous optimization and organic ranking all worked together.
01
Market & competitor analysis
We studied competitor positioning, keyword demand, pricing patterns and purchase intent to prioritize commercially relevant opportunities.
02
Listing & conversion optimization
Titles, bullets, descriptions, search terms, images and A+ Content were refined to improve relevance and help shoppers understand the product faster.
03
Product image optimization
Visuals were upgraded around use cases, dimensions, benefits, specifications and product differentiation to support stronger CTR and conversion.
04
PPC campaign restructuring
Keyword targeting, competitor ASIN targeting, category targeting, video advertising and defensive campaigns were structured around performance.
05
Continuous PPC optimization
Search-term harvesting, negatives, bid changes, placements, budgets and weak targets were reviewed continuously instead of using a set-and-forget approach.
06
Organic sales contribution
Paid activity supported stronger keyword positioning and conversion, helping reduce long-term dependence on advertising.
THE RESULT
The biggest win: dramatically better advertising efficiency.
20% → 9%
TACOS reduction
Pavan Enterprise grew from ₹17 Lakhs to ₹28 Lakhs in 3-month sales while average TACOS reduced from 20% to 9%. That represents approximately 64.7% sales growth alongside a 55% relative reduction in TACOS.
₹28 Lakhs+
Sales in the latest 3 months
48+ Products
Products managed and optimized
35 : 65
PPC-to-organic sales ratio
PROOF & VISUALS
Let the real account data prove the story.
KEY TAKEAWAY
Profitable Amazon growth is created by the whole account—not only ads.
For Pavan Enterprise, the strongest improvement came from combining commercial research, better listings, stronger visuals, structured PPC and continuous optimization.
Research
Market & competitor insight
Listings
Conversion-focused content
PPC
Structured & optimized
Organic
Stronger contribution
GROW WITH BETTER EFFICIENCY
Is your Amazon account growing—but your TACOS is too high?
Amaya Ecom Solutions helps Amazon sellers improve PPC efficiency, listings, images, organic visibility and overall account performance.
✓ Amazon Account Management
✓ Amazon PPC Management
✓ Listing & Keyword Optimization
✓ A+ Content & Image Optimization
✓ Reporting & Revenue Recovery